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Marketing is the way you go about telling the world that you have a book for sale; it’s a way of making it easier for your ideal reader to find your book(s).
In case you hadn’t noticed, I’m all about simplicity. So here are some suggestions for simple marketing I’ve used in the last five months.
Wearable Advertising—nothing says “buy me” like a simple graphic tee. A picture of the book cover with a clever, eye catching tag line and where someone can go to purchase, is all you need on the back of a tee shirt. Wear that shirt as often and to as many places as you can in order to spread the word about your book. Enlist a few friends and family members and have them wearing your book as well.
With fall coming on, and a potential second round of decreased indoor group activities, you may need to adapt and put the image on a Car window decal—same as a tee shirt, having a simple vinyl decal made with the book title, release date, tag line, and website link, on your car window is a great way to get the word out about your book.
Another simple technique? Be seen reading your book— I get it, digital, device based entertainment is a thing now. And because of that books are for the most part, hidden from potential readers in public. All the more reason to be out and about with a physical copy of your book in hand, or better yet, open while you actively (pretend to) read. I don’t want you to put yourself in precarious situations where you risk your health, but if you find yourself waiting in a line, taking public transportation, or sitting at an outside table at the local café, have your book in hand or on the table. People will see it, curiosity will be piqued and you may gain a potential sale.
Now, addressing the elephant in the room. We’re still in the midst of a global health crisis. Vaxed, masked, and socially distant statuses aside, a lot of people are still all about that shop from home life. You’re going to need a few simple ways to advertise (and sell) your work online. I've got you covered - next week's post provides tips for marketing on line, so be sure to come back next Wednesday, September 15th. And don’t forget, visual editions of these posts are available on the Nowata Press Publishing & Consulting YouTube channel.
Until next time, sending light and inspiration,