Hello? Is it Me You're Looking For?

Ugh! Online marketing...am I right? At this point, advertising your wears online feels like being that one vendor at the conference who is stuck behind the concrete pole in the corner at the back of the hall. Hardly anyone knows you’re back there especially since the company with the million dollar ad budget set up the flashy booth with the lights, DJ, and has all the cool freebies right up front.

How on earth are you going to be seen?

Start first by niching down or rather, get more specific about who you’re marketing to. You have a target audience or ideal reader (I hope); the person(s) you wrote the book for. You’ve done some initial investigation and have a general idea on where your target audience hangs out on the internet. I say, drop down a level and get even more specific.

For example, the age range of my ideal reader is between 35 and 65. This leads to several different online