Marketing 101 - No to Low Cost
- nowatapress
- Mar 6, 2024
- 2 min read
In today's economy, there is something to be said for keeping overhead costs around the $Free.99 level as much as possible. For the newly self-published author, it's even more important so you can maximize your self-publishing investment.
Even now, 15 years in, I am on a tight budget when it comes to marketing my books. I want to spend more money on making the actual book the best it can be, so I'm down for spending relatively top dollar on editing and cover design - than I do on the marketing. Yes, to make money I need to get the word out about my books but there are ways to do that that don't break the bank.
In this month's blog series, I'll be sharing ideas on how to market your books at different price points. These will, in no way be exhaustive and I highly suggest you explore additional ways that align with your values, budget, and book market. Use these blogs as a jumping-off point in addition to a road map of marketing tools to use on your self-publishing journey.
$ Free.99 - Ideas that are No- to Low-cost
Tell everyone you know about your book and ask them to spread the word.
Make t-shirts - simple iron decals you can design then print and iron on a tee shirt or two that you already own. Wear them when you're out and about.
Make flyers and post (with permission as needed) around the neighborhood. You can design some nice-looking flyers in Canva that you can then print off at home or at a print shop.
Set up an online sales page. There are free versions of a bunch of software that allow you to design and post a free landing/sales page. Google "free sales page" to find an option that suits you
Ask to be featured on a friend/family member's social media, podcast, and or blog.
Alright - we're off to a good start. Share any ideas you'd like to add to this category in the comments below. Then I'll see you back here next week for, at least, five more ideas in the mid-range category.
Have a great rest of the week, and as always, sending light & inspiration,
Dana.
The blog Marketing 101 No to Low Cost gives some really insightful ideas on how to market effectively without overspending. While studying similar strategies for an online exam, I came across a Scientific manuscript editing service that emphasized the importance of clear communication and structure. It made me realize how vital precision and clarity are not just in scientific writing, but also in marketing and brand presentation
I just finished reading that post from the blog and found the way they simplify marketing strategies really helpful. It made me reflect on my own schedule and realise sometimes I might need to take my online nursing class help so I can get back to tackling the bigger picture instead of juggling everything at once. The insight about starting with what you can do instead of everything you should do resonated with me a lot.
These are some great tips for authors working on a budget! I totally agree that creativity often matters more than big spending. I’ve learned that using Affordable SEO Copywriting Services can also boost visibility without overspending, perfect for writers trying to reach a wider audience efficiently.
These budget-friendly marketing strategies remind me of my experience launching a small business while completing my MBA. Between developing our social media campaigns on a shoestring budget and writing my dissertation on entrepreneurial marketing, I found myself constantly torn between growing my business and meeting academic deadlines. Finding reliable dissertation writing help allowed me to implement these cost-effective marketing techniques while ensuring my research maintained the academic rigor required for my business degree.
I agree that learning to manage costs in marketing is important, especially when you are starting out and want to grow without overspending. It helps to focus on small habits like tracking what actually brings results and using free tools for planning and outreach instead of jumping into paid ads too early. For students working on healthcare careers, building smart study routines matters in a similar way, and some people look into HESI Exam Help Services when they feel stuck, but it’s also worth exploring free practice tests and study groups first. Keeping things simple and consistent can save stress and lead to better outcomes over time.